The Secret Power of the Color of the Year
Every December, designers, clothing makers, and store owners eagerly await a big announcement: the Color of the Year. Soon after it is revealed, this special color begins appearing everywhere. You might spot it on living room walls, winter coats, kitchen blenders, and cell phone cases. While it might look like someone simply picked a pretty shade out of a hat, the choice actually takes an entire year of careful research.
So, how do experts choose this official color? Teams of trend forecasters and design researchers travel the world to study visual clues. Instead of taking a quick vote, they watch movies, visit art galleries, observe street fashion, and look at new buildings. They also pay close attention to world events, technology, and how people are feeling. For example, when high-tech video games and virtual reality become popular, forecasters might notice bright, glowing purples. If times are stressful, people often prefer soft, warm neutrals that feel cozy and safe. Twice a year, these specialists meet in private conferences. They bring fabric swatches and photos to debate which single hue best captures the mood of the world.
- announcement:
- A public or formal statement that shares important news.
- researchers:
- People who study a topic carefully to discover new facts and information.
- neutrals:
- Soft colors that go well with many shades, such as gray, beige, and white.
- conferences:
- Formal meetings where people gather to talk about shared ideas or work.
- swatches:
- Small sample pieces of fabric or paper used to show a color or pattern.
More sheets from this passage
Built from the text itself — answer key included where it counts.
fix the sentence
Sentences from the passage with the capitals and punctuation removed — rewrite each one correctly.
vocabulary
Match the passage words to their meanings, then fill the missing words back into real sentences.
writing prompts
Two writing tasks that build on the passage, with plenty of lines to write on.
- All 6 sheets as one workbookPro
One PDF with a cover, contents page and every answer key at the back.
Você também pode gostar
Sobre este texto de informativo para o 5º ano
“The Secret Power of the Color of the Year” é um texto de informativo sobre Color Forecasting, escrito para o 5º ano. A leitura leva cerca de 3 minutos (388 palavras). O texto inclui um quiz interativo e uma atividade para imprimir com perguntas de compreensão e gabarito.